Reasoning and conversation are means aimed at influencing the beliefs of the interlocutor. To be persuasive, one must choose arguments that resonate with the listener. It is essential to consider the setting, context of the conversation, and situation—and to select the right approach.

In the lecture, we will discuss the different types of dialogue, their purposes, and how to establish the correct mindset in argumentation. We will learn to select suitable tools for each interlocutor instead of relying on the same argument for everyone.

The peculiarity of our logic is that we try to generalize every argument and relate it to our own lives. If it seems convincing, we believe it. Building persuasive arguments is not so difficult: there are clear criteria for this. Each argument relies on relevance, acceptability, and sufficiency.

In the lecture, we will analyze each criterion with examples and learn to monitor them in our argumentation. Paying attention to these criteria will help us plan the dialogue and speak more convincingly.

Since ancient Greece, we have known what qualities a good speaker needs: impartiality, competence, reasonableness, and a willingness to admit mistakes. It is important not only to possess these qualities but also to demonstrate them in dialogue. However, we often forget this and display the opposite traits—intolerance and the desire to win. Sometimes, this undermines the entire presentation.

In the lecture, we will analyze how trust works, which enhances dialogue even when the arguments are not flawless, and how to earn it. We will also learn how different qualities manifest in speech and how to create the image of a speaker whom others can trust.

Emotional manipulations can make us feel overwhelmed, foolish, and wrong. This hinders our ability to defend our position in critical situations, whether it’s disagreements with a boss, business disputes, or divorce.

In the lecture, we will explore emotional syllogism, learn to distinguish between types of arguments and emotions. As a result, we will master techniques to respond to manipulations and understand how to keep a cool head when making important decisions.

Practically every debate involves logical tricks. Proponents of pseudoscience use them to convince others of the dangers of GMOs, while unscrupulous colleagues may use them to shift their responsibilities onto others.

In the lecture, we will differentiate between manipulation and a valid argument. We will learn why we so easily fall prey to manipulation, how to recognize tricks, and how to counter them effectively.

The same speech won't work on colleagues and relatives—arguments must be tailored to the listener. In the session, we will discuss specific techniques and methodologies that will help create a portrait of the audience—what world these people live in, what they hear, and what their pains and hopes are.

In the lecture, we will learn to listen to our interlocutor and adjust our approach, selecting emotional framing, logical means, and arguments that will help persuade different people.

Sometimes a dialogue develops unpredictably—an unexpected argument throws us off track, and we become lost and unable to continue our speech. "Argument maps," which lay out all the branching arguments, can help avoid this.

In the lecture, we will learn how to structure arguments and create argument maps. While this may seem complex, you only need to understand the maps once. Afterward, knowing the rules of argumentation will help you analyze others' arguments on the fly, build your own argumentation, and achieve your goals in conversation.

Deliberation is a team effort toward a common goal. This can involve a work project, vacation planning, or discussing parking with neighbors. Teamwork is one of the most essential skills; it is more important than arguing or negotiating. A unified goal is not enough if the team has different viewpoints—such discussions can turn into unproductive arguments. The task of deliberation is to find a solution that works for everyone.

In the lecture, we will learn to adequately assess goals, resources, and acceptable means. We will discover how to conduct an open dialogue, accept different viewpoints and interests. Ultimately, deliberation allows us to find consensus—a delicate balance between goals and means that satisfies everyone.

Any debate or eristics is a public discussion with a specific goal. In debates, the goal is not to find the truth but to demonstrate quick reactions, ask sharp questions, and showcase one’s wit. Such a debate can be likened to a game of chess or fencing: the aim is to win and to present oneself in the best light.

In the lecture, we will examine techniques for debating, including those that are considered tricks in everyday life. You are not required to use them, but it is essential to know them. After all, a debate can arise at any moment, and understanding the rules will help you remain composed and systematically defend your point of view.

A good pitch example is an important elevator conversation. In a short time, you need to deliver a speech that will help you achieve your goal—be it a promotion, a new order, or collaboration. The peculiarities of pitching lie in the limited time and attention of the listener.

In the lecture, we will learn how to concisely formulate key points, use hooks and triggers that will spark interest. We will discuss the special structure of a speech and the importance of emphasizing benefits. As a result, we will formulate a bright and engaging presentation that will help you solve almost any problem.

We will split into two groups with different viewpoints and try ourselves in a debate. Try to defend a position that may not resonate with you: come up with arguments "for," counter the other side, and resist manipulation.